I was reading an article by Geoffrey Moore about core and context competencies. It’s a great perspective to consider, in fact Peter Drucker expressed the same idea much earlier. The idea is simple. That part of your company which is unique in the market, the value you are adding to the world, is your core competency. The other parts are context, though they might be mission critical, they don’t define you. Accounting, IT, lunches, etc. Outsource them. This is a neat primer on the subject, in addition to my graphic below.
