It’s a popular term, but I fear it can be applied to an organization based on the profit meter. The Halo Effect seems applicable here also. The temptation is calling highly profitable companies “customer focused” or having “customer centricity”, and then “not focused on customers” once their profits go down.
What is a clear indicator of an organization focused on customers? We first have in mind that customer focus doesn’t really mean “A focus on the customer at the expense of doing business with the customer”. If that were the case, everything would be free. How can a ...
