Archives July 2009

The Meaning of Customer Focus

It’s a popular term, but I fear it can be applied to an organization based on the profit meter. The Halo Effect seems applicable here also. The temptation is calling highly profitable companies “customer focused” or having “customer centricity”, and then “not focused on customers” once their profits go down.

What is a clear indicator of an organization focused on customers? We first have in mind that customer focus doesn’t really mean “A focus on the customer at the expense of doing business with the customer”. If that were the case, everything would be free. How can a ...

 

Intentional Self Compete

Don’t dismiss the simplicity of the idea until you understand the perspective. First consider these premises:

There will always be someone better than you
Impossible self-imposed odds cause stress
Focusing on winning is a cognitive distraction to great performance

There is only one conclusion to draw from these problematic premises. This is not a quick solution, and it doesn’t promise turning you into “the best”. Without it, you blend in, and your work can quickly turn hum-drum. It is however, the surest way to guarantee greatness and success. Simply put:

Everything you want to improve IN requires methodical ...

 

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