Forcing myself to find SOMETHING to read in the generic selection my local library offers, I picked up the most insightful looking book I could find: The Halo Effect

It’s funny, how simple an idea it exposes. Simple and wonderful. The other “Business Delusions” really just support the Halo Effect.  The Halo effect is simple: Generalizing a company based on their profits. It also impedes our learning, which is the real purpose behind the book.  Once you understand the Halo Effect ( you will in a moment ), you begin to see that it is proliferated in most business writing and ...