Voice of the customer. Great companies listen to it, and mediocre companies try to listen to it.

The issue of truly hearing your customers isn’t as simple as just reading complaints and comments. If you don’t think it’s a tricky task, think of these issues:

• Who will analyze the problem?
• Who reports it to CEO/COO?
• How will the customer be notified problem is fixed to see if they are pleased?
• How to we effectively sift through the mounds of data to make sense of it all?
• Will the CEO see these as important money making resolutions ...

 What could the benefit be with being able to get over and assessing our failures quickly, and handling our success with emotional intelligence?  Failures wouldn’t be devastating, but just lessons strongly learned.  Success wouldn't ruin us and our kids, like we see so often, but simply spice our lives a bit.

Consider your success and failure not as a state you are in, but as events that are happening to you. Certainly you have much control over these events, but not complete.

There is an important reason to taking this angle.  Your monetary success can’t bring ultimate ...